EMPLOYMENT BRANDING
(or e-branding) takes the experience of working for a company and brands it. Successful companies market their e-brand as a way of attracting and keeping great employees (think: Google). Your e-brand can also be positioned with your company brand to reinforce to consumers what you represent as a company. Consumers prefer businesses that treat their employees well, by using your employment brand as part of your overall marketing strategy, you will attract talented employees and increase your consumer good will.